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social-strategy

Build a social media strategy per platform: pillars, cadence, KPIs. "build our social media strategy"

Published by indranilbanerjee ↗indranilbanerjee/digital-marketing-pro

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social-strategy

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Use social-strategy to build a platform-specific 30-day social strategy for [platforms and audience], [goals and current performance], and [team capacity], with content pillars, cadence, KPIs, and engagement guidance.

Required inputs

[platforms and audience]
[goals and current performance]
[team capacity]

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SKILL.md

name: social-strategydescription: "Build a social media strategy per platform: pillars, cadence, KPIs. \"build our social media strategy\""argument-hint: "[platform or objective]"

/digital-marketing-pro:social-strategy

Purpose

Build a comprehensive, platform-specific social media strategy that defines content pillars, posting cadence, engagement playbook, community management approach, and growth tactics tailored to each platform's algorithm and audience behavior.

Input Required

The user must provide (or will be prompted for):

Platforms: Which social platforms to strategize for (Instagram, TikTok, LinkedIn, X, YouTube, Facebook, Pinterest, Threads)
Current state: Existing follower counts, engagement rates, content performance (if available)
Goals: Growth, engagement, traffic, leads, community building, thought leadership
Resources: Team size, content creation capacity, tools in use
Audience: Target audience per platform (or use brand personas)
Competitors: Social accounts to benchmark against (optional)

Process

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Audit current social presence: content mix, posting frequency, engagement patterns, follower quality
Define 3-5 content pillars aligned with brand expertise and audience interests
Set platform-specific posting cadence based on algorithm best practices and team capacity
Design content mix ratios per platform: educational, entertaining, promotional, community, trending
Build engagement playbook: comment strategy, DM workflows, UGC encouragement, community rituals
Define growth tactics per platform: hashtag strategy, collaboration, paid boost criteria, cross-promotion
Create content format recommendations per platform (carousels, reels, stories, threads, lives)
Set KPIs per platform with realistic growth benchmarks
Build a 30-day quick-start action plan

Output

A structured social media strategy containing:

Platform-by-platform strategy with rationale for prioritization
Content pillar framework with example topics per pillar
Posting cadence calendar with optimal times per platform
Content format recommendations with performance benchmarks
Engagement playbook with response templates and escalation rules
Growth tactics roadmap per platform
Community management guidelines
KPI targets and measurement framework per platform
30-day quick-start action plan with specific daily/weekly tasks

Agents Used

content-creator — Content strategy, pillar development, format recommendations, engagement tactics
social-media-manager — Platform-native strategy, algorithm optimization, hashtag strategy, posting time optimization, community management