Traction scoreGitHub stars can be faked, so popularity alone can be misleading. Traction Score looks for broader signs of recent attention, adoption, and active maintenance.
This collection provides performance marketing managers with the tools to move from intuition to statistical rigor. It streamlines the creation of ad copy tailored to specific platform requirements and the design of multivariate test plans grounded in hypothesis-driven logic.
By integrating sample size calculations and significance testing, the skill set ensures that campaign iterations are based on validated data rather than anecdotal results.
WHO IT'S FOR
Performance marketing managers
generate platform-specific ad copy variations
CRO specialists
design statistically rigorous A/B test plans
Digital marketing agencies
scale creative production across multiple platforms
Compatible AgentsThe repository documents support for these agents. The skills may also work with other agents that can load SKILL.md files, but they may need some setup or small changes.
Follow the documented setup, then try a first task.
I’m using
Claude Code from a local directory on macOS or Linux
Installs: Complete Digital Marketing Pro plugin bundle (163 skills and 24 specialist agents); the listed skill paths are a bounded starter selection, not the complete inventory. · Claude Code
Before you start
Claude Code installed and working
Claude Code meeting the plugin's required minimum version 2.1.157
The downloaded or cloned digital-marketing-pro plugin files available locally
Platform: macOS or Linux
In a terminal, replace `/path/to/digital-marketing-pro` with the local path to the downloaded or cloned plugin directory, keeping the command otherwise unchanged.
Installs: Complete Digital Marketing Pro plugin bundle (163 skills and 24 specialist agents); the listed skill paths are a bounded starter selection, not the complete inventory. · Claude Code
Before you start
Claude Code installed and working
Claude Code meeting the plugin's required minimum version 2.1.157
The downloaded or cloned digital-marketing-pro plugin files available locally
Platform: Windows
In a terminal, replace `C:\Users\yourname\Downloads\digital-marketing-pro` with the actual Windows path to the downloaded or cloned plugin directory, retaining the surrounding quotes.
claude plugin add "C:\Users\yourname\Downloads\digital-marketing-pro"
Installs: Complete Digital Marketing Pro plugin bundle (163 skills and 24 specialist agents); the listed skill paths are a bounded starter selection, not the complete inventory. · Claude Code
Before you start
Claude Code installed and working
Claude Code meeting the plugin's required minimum version 2.1.157
The digital-marketing-pro package published and available in the Claude plugin registry
Platform: macOS, Windows, or Linux
If Digital Marketing Pro is available in the Claude plugin registry, run this command in a terminal.
Installs: Complete Digital Marketing Pro plugin bundle (163 skills and 24 specialist agents); the listed skill paths are a bounded starter selection, not the complete inventory. · Claude Cowork
Before you start
Claude Cowork through Claude Desktop
Claude Pro, Max, Team, or Enterprise
The digital-marketing-pro folder available locally
Platform: macOS or Windows
Compress the complete `digital-marketing-pro/` folder into a ZIP file.
Open Cowork in Claude Desktop.
Click Plugin in the left sidebar.
Click + and then Upload.
Select the ZIP file.
When Cowork first requests access to `~/.claude-marketing/` for brand data, grant that permission.
Any available surveys, CRM data, analytics demographics, or interview insights
Active brand profile if available
Use the audience-profile skill to draft two initial buyer personas for my brand. Product or service: [describe the offering]. Customer type: [B2B, B2C, or both]. Current ideal-customer hypothesis: [describe it]. Existing customer research or data: [summarize it or say none]. For each persona, include a short narrative, jobs-to-be-done, key objections with counter-messaging, buyer-journey touchpoints, and content/channel preferences. Clearly distinguish supplied facts from assumptions.
Content pillars or brand information from which to recommend them
Key dates
Team capacity
Active brand profile if available
Use the content-calendar skill to create a one-month planning-only content calendar. Period: [month and year]. Platforms: [list channels]. Publishing cadence: [frequency per platform]. Content pillars: [list them, or recommend pillars from the supplied brand information]. Key dates: [launches, events, holidays, or none]. Team capacity: [people and available bandwidth]. Include publish dates, topic and title, platform, format, pillar, funnel stage, SEO keyword target where relevant, and a simple repurposing chain. Do not schedule or publish anything.
Complete upstream ad or email copy driving traffic to the page
Current conversion rate if known
Active brand profile if available
Use the landing-page-audit skill to assess this page without editing it: [landing-page URL]. Traffic source: [paid search, social ad, email, organic, or other]. Target action: [desired conversion]. Upstream ad or email copy: [paste the complete message driving traffic to the page]. Current conversion rate: [value or unknown]. Score above-fold clarity, trust signals, form friction, message match, page speed, and mobile experience from 1-10, then give the top five fixes ranked by expected conversion impact and separate quick wins from larger redesign items.