influencer-brief

name: influencer-briefdescription: "Write an influencer campaign brief: creator criteria, pay, approvals, disclosure. \"write a brief for our influencer campaign\""argument-hint: "[campaign-objective]"

/digital-marketing-pro:influencer-brief

Purpose

Create a complete influencer campaign brief that covers creator discovery criteria, content guidelines, compliance requirements, compensation framework, and performance measurement.

Input Required

The user must provide (or will be prompted for):

• Campaign objective: Awareness, engagement, conversions, content generation, or event promotion
• Product/service: What the influencer will promote
• Target audience: Who the campaign should reach
• Platform(s): Instagram, TikTok, YouTube, X, LinkedIn, podcasts
• Budget: Total influencer budget or per-creator range
• Creator tier: Nano (1-10K), Micro (10-100K), Mid (100K-500K), Macro (500K-1M), Mega (1M+)
• Timeline: Campaign dates and content delivery deadlines
• Content type: Posts, stories, reels, videos, reviews, unboxing, tutorials, live streams

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
2. Define creator discovery criteria: niche, audience demographics, engagement rate minimums, brand safety filters, aesthetic alignment
3. Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags, disclosures
4. Draft compensation framework: flat fee, performance bonus, affiliate commission, product gifting, or hybrid
5. Create content approval workflow: draft review, revision rounds, posting timeline
6. Build FTC/ASA compliance checklist: disclosure requirements, claim restrictions, platform-specific rules
7. Define usage rights: organic only, paid amplification, repurposing, duration
8. Set measurement framework: reach, engagement, clicks, conversions, CPE, EMV

Output

A structured influencer campaign brief containing:

• Campaign overview with objectives and success metrics
• Creator discovery criteria and ideal profile description
• Creator brief document (shareable with influencers)
• Key messaging framework with creative guardrails (including any AI-tool restrictions — see below)
• Compensation structure and negotiation guidelines
• Content approval and revision process
• FTC/ASA compliance checklist with required disclosures
• Usage rights and licensing terms
• Measurement dashboard with KPIs and reporting cadence

AI-tool clauses for creator briefs (May 2026)

Creators increasingly use AI image/video tools (Nano Banana Pro, Gemini Omni, Veo 3.1, Kling v3.0 Pro, Runway Gen-4, Midjourney; note: OpenAI's consumer Sora app was discontinued 26 Apr 2026 and the Sora API (and OpenAI's whole Videos API) shut down 24 Sep 2026 with no replacement — do not specify Sora in new briefs) inside sponsored content. The brief must spell out three things to keep the brand safe:

1. Permitted AI use: Allowed for B-roll, mood, and stylised visuals. Not permitted for synthetic depictions of real people (including the creator themselves in altered form), synthetic product imagery that misrepresents the brand's actual product, or AI-generated voiceover impersonating a real person without explicit release.
2. Required disclosures: Any AI-generated visual or audio in the sponsored content must (a) be flagged in the creator's platform-native AI disclosure (TikTok AI label, Meta AI Content label, YouTube "AI use" setting at upload, where files carrying C2PA metadata may be labelled automatically (YouTube Help 14328491, read 2026-10-28)) AND (b) carry C2PA Content Credentials if the creator ships the file to the brand for paid amplification — provide /digital-marketing-pro:c2pa-metadata workflow link in the brief.
3. EU deepfake clause (mandatory for EU-distributed campaigns): Synthetic-human content (face swaps, AI voices resembling real people, AI-cloned likeness) must carry a visible deepfake disclosure perceivable at normal viewing distance. See skills/context-engine/compliance-rules.md §1.1b.i (Article 50 implementing guidelines — FINAL 2026; Article 50 applies 2 Aug 2026). Creators who refuse this clause should not be cleared for EU placements.

Agents Used

• influencer-manager — Creator strategy, brief development, compliance, measurement, campaign architecture