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audience-profile

Profile 2-4 buyer personas as narrative documents: drivers, objections, journey. "create a buyer persona"

Published by indranilbanerjee ↗indranilbanerjee/digital-marketing-pro

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audience-profile

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Use audience-profile to Create [number of personas] buyer personas for [product/service and customer type], using [existing research and ideal-customer hypothesis] to produce structured documents covering demographics, psychographics, jobs-to-be-done, buyer journeys, and messaging guidance.

Required inputs

  • [number of personas]
  • [product/service and customer type]
  • [existing research and ideal-customer hypothesis]

User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗

SKILL.md

name: audience-profiledescription: "Profile 2-4 buyer personas as narrative documents: drivers, objections, journey. \"create a buyer persona\""argument-hint: "[audience-segment]"

/digital-marketing-pro:audience-profile

Purpose

Build a rich, actionable buyer persona that goes beyond basic demographics. Captures psychographic drivers, behavioral patterns, jobs-to-be-done, objections, and content consumption preferences to inform all marketing activities.

Input Required

The user must provide (or will be prompted for):

  • Product/service: What the brand offers
  • Customer type: B2B buyer, B2C consumer, or both
  • Existing data: Any customer research, survey data, analytics demographics, CRM data, or interview insights
  • Number of personas: How many distinct personas to create (recommend 2-4)
  • Hypothesis: Who the user thinks their ideal customer is (starting point)

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Gather inputs through structured questions if data is limited
  3. Build demographic profile: age range, role/title, company size (B2B), income range, geography, education
  4. Develop psychographic profile: values, motivations, fears, aspirations, identity markers
  5. Map behavioral patterns: where they spend time online, content formats preferred, purchase behavior, decision-making process
  6. Define jobs-to-be-done: functional, emotional, and social jobs the product helps accomplish
  7. Identify objections and barriers to purchase with counter-messaging
  8. Document the buyer journey: trigger events, research process, evaluation criteria, decision influencers
  9. Specify content preferences: platforms, formats, tone, topics they engage with
  10. Give the persona a name and narrative summary for team alignment

Output

A structured buyer persona document containing:

  • Persona name and one-paragraph narrative
  • Demographic snapshot
  • Psychographic profile with motivations and values
  • Jobs-to-be-done framework (functional, emotional, social)
  • Day-in-the-life scenario
  • Buyer journey map with touchpoints and decision criteria
  • Objections and counter-messaging guide
  • Content and channel preferences
  • Messaging do's and don'ts for this persona

Agents Used

  • marketing-strategist — Persona development, JTBD framework, buyer journey mapping, audience segmentation