Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.
Start a fresh conversation. Replace the highlighted placeholders.
Use ads-plan to create a paid-media plan for [business/offer] targeting [geography] with [budget and timeline], covering channel roles, campaign architecture, audiences, creative, measurement, experiments, governance, and phased reversible rollout.
Required inputs
[business/offer]
[geography]
[budget and timeline]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: ads-plandescription: "Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning."
Paid Media Plan
Read the setup profile, business economics, evidence, current account state, and
relevant industry template as optional input.
Define objective, customer, offer, conversion, value, constraints, geography,
regulated category, time horizon, and success criteria.
Evaluate channel roles and exclusions from first principles; do not require every
supported platform. For a channel outside the twelve-platform contract, load
ads/references/additional-platforms.md (resolve it from the plugin root, the directory that holds ads/ and skills/, or from the skills directory in a standalone install) and return a research lead unless
its current buying, eligibility, measurement, and creative evidence is present.
Before proposing Meta budgets, learning-phase expectations, bidding,
consolidation, or performance forecasts, collect the account, Pixel, and
conversion cold-start dimensions per the contract in
skills/ads-meta/SKILL.md. When any dimension is cold or unknown, plan
for measurement validation, explicit creative hypotheses, staged reversible
tests, and confidence labels; do not apply mature-account benchmarks to
missing history.
Specify campaign architecture, audience strategy, creative system, budget and
pacing, measurement, experiments, policy controls, and operating cadence.
Phase prerequisites before launch, learning, optimization, and scale.
Assign every action an owner, timing, dependency, guardrail, evidence, success
measure, and rollback or exit condition.
Return canonical JSON and render the requested human plan.
A plan is advisory. It becomes an account change only through launch or optimize
mutation gates.