Traction scoreGitHub stars can be faked, so popularity alone can be misleading. Traction Score looks for broader signs of recent attention, adoption, and active maintenance.
This skill provides performance marketing managers and PPC specialists with a structured approach to operating paid advertising. It streamlines account intake, budget planning, and creative production across channels including Google, Meta, LinkedIn, and Amazon.
By focusing on deterministic scoring and source-grounded audits, the tool helps practitioners manage negative keywords, track cross-platform conversion totals, and execute approved campaign changes with higher precision.
WHO IT'S FOR
Performance Marketing Managers
conducting source-grounded audits across ad platforms
Compatible AgentsThe repository documents support for these agents. The skills may also work with other agents that can load SKILL.md files, but they may need some setup or small changes.
Installs: Complete claude-ads plugin, including the main ads skill and the bundled skills directory. · Claude Code
Before you start
Claude Code with its native plugin flow available
The marketplace was added before v2.0.0 and is stored under the stale local alias agricidaniel-claude-ads
Enter these commands in a Claude Code session to remove the stale marketplace alias, re-add the marketplace, and install the plugin. These are agent-session commands, not terminal commands.
Installs: Claude Ads bundle installed from a local clone using the default Claude Code target. · Claude Code
Before you start
Git
Bash
Claude Code
Run from: The parent directory where the claude-ads repository should be cloned
Run this complete command sequence in a terminal. It clones the public repository, enters the clone, and runs the local-source installer for its default Claude Code target.
git clone https://github.com/AgriciDaniel/claude-ads.git
cd claude-ads
bash install.sh --source=local
Installs: Claude Ads skill artifacts installed under the Windsurf target directories; this target is documented as experimental. · Windsurf IDE
Before you start
Bash
Windsurf IDE
A trusted local Claude Ads checkout that has been inspected locally
Run from: Root of the local Claude Ads checkout
Run this command in a terminal from the local repository root. The Windsurf target is experimental, so verify the installed result before relying on it.
Average order or conversion value, or total revenue together with the matching order or conversion count
Gross or contribution margin
Tax and refund treatment
Attribution basis
Uncertainty ranges for key inputs
Use the ads-math skill to calculate my break-even CPA and ROAS, then show base, downside, and upside cases. Use the average order or conversion value I provide; if I provide total revenue instead, use it only with the matching order or conversion count to derive a per-acquisition value. Map every input to my values, show the formulas, keep platform-attributed revenue separate from blended business revenue, and state all assumptions and decision implications. Do not fabricate missing inputs.
Public ad-library URLs, public ads, or operator-supplied auction data
Capture date if it is not available in the supplied material
Use the ads-competitor skill to review the named competitors and the public ad-library URLs or captures I supply. Record each source's capture date, platform, placement, observable message or creative, landing destination, and source URL. Separate direct observations from inferred strategy, cluster durable themes and gaps without copying protected creative, and return a short list of evidence-backed opportunities and risks.
Use the ads-create skill to draft two materially distinct paid-ad campaign concepts and a compact copy deck from my validated brand profile and campaign inputs. For each concept, include the insight, promise, proof, hook, narrative, CTA, objections, platform adaptation, destination, and experiment hypothesis. Clearly separate factual claims, operator-approved claims, and creative hypotheses, and do not invent testimonials, prices, scarcity, certifications, outcomes, or regulated claims.
Claude
Codex
Cursor
Gemini CLI
Windsurf
Goose