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This skill provides a structured approach to paid media operations, from initial account intake and source-grounded audits to budget planning and creative production. It is designed for media managers who need to maintain deterministic findings across diverse channels including Google, Meta, LinkedIn, and TikTok.
The system supports technical optimizations such as managing negative keywords and search terms for PPC, tracking cross-platform conversion totals, and scoring beta features to ensure campaign performance is based on current platform capabilities.
WHO IT'S FOR
Paid Media Managers
performing source-grounded audits across ad platforms
Compatible AgentsThe repository documents support for these agents. The skills may also work with other agents that can load SKILL.md files, but they may need some setup or small changes.