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ads-budget

Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, ROAS target, or investment tradeoffs. Use ads-math for calculations and forecasts.

Published by AgriciDaniel ↗AgriciDaniel/claude-ads

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ads-budget

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Use ads-budget to produce a channel-by-channel budget and bidding plan for [campaign objective] using [spend and conversion data], with pacing, guardrails, success measures, and rollback triggers.

Required inputs

  • [campaign objective]
  • [spend and conversion data]

User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗

SKILL.md

name: ads-budgetdescription: "Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, ROAS target, or investment tradeoffs. Use ads-math for calculations and forecasts."

Budget and Bidding

  1. Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
  2. Normalize spend and outcomes to comparable windows and definitions.
  3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
  4. Distinguish committed baseline, controlled experiments, and reserve capacity.
  5. Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
  6. Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.