Last commit on July 23, 2026·Created on January 15, 2026
coreyhaines31/marketingskills
“A systematic framework for designing A/B tests and growth experimentation programs”
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In Marketing
#1
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This skill provides a structured approach to planning and implementing split tests, multivariate experiments, and growth playbooks. It helps growth engineers move from a raw hypothesis to a measured result by defining variant copy and calculating statistical significance.
By focusing on experiment velocity and the use of ICE scores, the skill transforms ad-hoc testing into a repeatable experimentation program for measuring performance across different versions of a product or campaign.
WHO IT'S FOR
Growth Engineers
implementing A/B tests and experimentation programs
Performance Marketers
scaling ad creative and headlines for paid platforms
Conversion Rate Optimization Specialists
designing multivariate tests and hypothesis validation