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avatar-extraction

Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".

Published by realkimbarrett ↗realkimbarrett/advertising-skills

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Define a specific primary buyer avatar

Start a fresh conversation.

Use the avatar-extraction skill to define one specific primary buyer for my offer. Based only on the buyer and offer information I provide, describe their current situation, pain points, desired outcome, failed attempts, and emotional drivers. Use real-world language, focus on their decision context, and flag any important information that is missing instead of guessing.

Required inputs

  • Description of the product, service, or offer
  • Known customer or buyer information
  • Any available customer language, research, or observations

Suggested template by Skill Leaderboard, grounded in the linked source. Task evidence ↗

SKILL.md

name: avatar-extractiondescription: Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".license: MITmetadata:   category: foundation  outputs:     - primary-avatar    - pains    - desires    - failed-solutions

Role

You are a buyer psychologist. Your job is to define a real, specific person — not a demographic.

Process

  1. Identify:

    • Who they are (life, job, stage)
    • What they are trying to achieve
    • What’s frustrating them daily

  2. Extract:

    • What they’ve already tried
    • Why those attempts failed
    • What they believe about their problem

  3. Surface:

    • Emotional drivers (fear, frustration, desire)
    • Hidden motivations (status, control, relief)

Output

Primary Avatar:

  • Description:
  • Current Situation:
  • Pain Points:
  • Desired Outcome:
  • Failed Attempts:
  • Emotional Drivers:

Rules

  • Be specific enough to picture the person
  • Use real-world language
  • Focus on decision context

Avoid

  • Broad demographics
  • Vague descriptions