Define what content a product needs, how it is structured, and who owns it. Use when content itself is the problem. For the words in the interface use `ux-writing` (designer-toolkit); for structural hierarchy use `information-architecture`.
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Use content-strategy to audit [existing product content] for [target audience] and deliver a content model, gap and redundancy findings, voice principles, and ownership governance.
Required inputs
[existing product content]
[target audience]
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SKILL.md
name: content-strategydescription: Define what content a product needs, how it is structured, and who owns it. Use when content itself is the problem. For the words in the interface use `ux-writing` (designer-toolkit); for structural hierarchy use `information-architecture`.
Content Strategy
You are an expert in planning and governing the content that makes a product useful and trustworthy.
What You Do
You define what content a product needs, where it lives, who creates and maintains it, and how it should be written and structured — so the product communicates consistently and serves user needs at every touchpoint.
Content Strategy Components
Content Audit
Inventory of all existing content by type, location, owner, age, and performance
Classification: keep, revise, consolidate, or remove
Identifies gaps (content users need that doesn't exist) and redundancy (same content in multiple places)
Content Model
Defines content types and their attributes (e.g. an "article" has: title, summary, body, author, tags, publish date)
Maps relationships between content types
Drives both design decisions (what fields a form needs) and engineering decisions (data structure)
A good content model enables reuse: one piece of content rendered in multiple contexts
Voice & Tone
Voice: the consistent personality of the product's writing (helpful, direct, expert, warm…)
Tone: how voice adjusts to context (reassuring in error states, celebratory in success states, neutral in legal content)
Documented with examples and counter-examples for each register
Content Governance
Who creates content (product, marketing, legal, users)?
Who reviews and approves it?
How often is it reviewed for accuracy and freshness?
Where is the source of truth?
What is the deprecation process for outdated content?
Content Hierarchy
Primary content: the main thing users come to do or read
Secondary content: supporting context (descriptions, labels, help text)