Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap
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Use competitor-pages to create a concrete gap-analysis brief for [target query], comparing [your page URL] with [1–3 competitor URLs], and recommend content, structure, intent, E-E-A-T, schema, internal-linking, and on-page improvements.
Required inputs
[target query]
[your page URL]
[1–3 competitor URLs]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: competitor-pagesargument-hint: "<your page URL + 1-3 competitor URLs ranking for the same query>"description: > Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap analysis against specific competitor URLs, or a brief to beat a specific SERP. Trigger on: "why does competitor X outrank me", "content gap analysis", "competitor page analysis", "what does the top result have that I don't", "how do I beat this page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed keyword discovery use /keyword-research; for a content calendar use /content-planner.
Canonical NotFair workflow
Read ../../seo/competitor-pages/WORKFLOW.md completely, then follow it as the active workflow. Resolve every relative reference from that file against ../../seo/competitor-pages/.