Write a script for WeChat Channels (视频号): a short vertical video or a livestream outline built for sharing among friends and groups, with a first-three-seconds hook, plain spoken language, a title with topics, and a compliant route to follow, add or buy inside the WeChat ecosystem. Use when asked 写视频号脚本, 视频号文案, 视频号直播脚本, 视频号怎么起标题, 视频号引流到企业微信, or write a WeChat Channels video script. Produces a hook, a timed script, the title and topics, a share line, a call to action that follows platform rules, a livestream run-of-show where asked, and a compliance check. Distinct from douyin-script (interest-
A source-grounded starter task has not been verified for this skill yet.
SKILL.md
name: shipinhao-scriptdescription: "Write a script for WeChat Channels (视频号): a short vertical video or a livestream outline built for sharing among friends and groups, with a first-three-seconds hook, plain spoken language, a title with topics, and a compliant route to follow, add or buy inside the WeChat ecosystem. Use when asked 写视频号脚本, 视频号文案, 视频号直播脚本, 视频号怎么起标题, 视频号引流到企业微信, or write a WeChat Channels video script. Produces a hook, a timed script, the title and topics, a share line, a call to action that follows platform rules, a livestream run-of-show where asked, and a compliance check. Distinct from douyin-script (interest-based feed) and wechat-article."version: 1.0.0
视频号脚本
WeChat Channels spreads through people, not only through an algorithm: a video travels when someone likes it and their friends see it, or when it is forwarded to a group. The audience skews older than on short-video apps and includes the creator's own contacts. That changes what works. Content that a person is glad to be seen sharing does better than content designed to shock. This skill writes for that setting and for the links into official accounts, enterprise WeChat and shops.
Write in Simplified Chinese.
What This Skill Produces
A hook for the first three seconds
A timed script with spoken lines, visuals and captions
A title with topics (话题) and an optional location
A line that gives viewers a reason to share
A call to action that follows platform rules
A livestream run-of-show, if requested
A compliance check
Required Inputs
Ask for these if not provided:
Account type: personal, business, institution, and the field
Goal: reach, followers, leads into enterprise WeChat or a group, sales, bookings
Topic and the single message
Audience: age, relationship to the account (customers, peers, local residents)
Format and length: short video, longer video, livestream
Linked assets: official account (公众号), mini programme, shop, enterprise WeChat
Products or services involved and any regulated category
Framework
Shareability first. Ask: would a viewer forward this to a family or work group, and what would it say about them? Useful, warm, local and affirming content travels. Embarrassing or aggressive content does not.
First three seconds. A question the viewer has, a result, or a statement they want to agree with. Large captions, since many watch without sound.
Language. Spoken, plain, complete sentences. Avoid slang that the audience's parents would not understand.
Length. Most short videos work within a minute. One point per video.
Structure. Hook, the point with one example, what to do, share line.
Title and topics. A clear sentence, then two or three topics. Add a location for local businesses.
Call to action. Follow the account, read the linked article, visit the shop or mini programme through the official components. Follow platform rules on directing users to add contacts or leave the platform; use the provided links rather than on-screen QR codes or contact details where rules restrict them.
Livestream. Opening and welcome, value segment, product or service segments with a fixed rhythm, questions, closing and next session. Announce through the official account and groups beforehand.
Compliance. No exaggerated or absolute claims, no medical or financial promises, proper qualifications for regulated goods, and disclosure of advertising.
Output Format
视频号：[主题]，[时长]
开头 3 秒：[口播与大字幕]
脚本
时间
口播
画面
字幕
标题：[文字] 话题：#[话题] #[话题] 位置：[可选]
转发理由：[一句话，观众为什么愿意转给亲友或群]
行动引导：[关注、看文章、进店或小程序，使用官方组件]
直播流程（如需要）
时间段
环节
话术要点
互动
合规检查
项目
结果
无绝对化与夸大用语
导流方式符合平台规则
特殊品类资质
Assumptions and gaps
[假设的账号定位或受众]
[需要确认的平台规则]
Quality Checks
The script states why a viewer would share it
The hook lands within three seconds and has a caption
The video makes one point
The language suits an older and mixed audience
The call to action uses official components
Claims are free of absolute and regulated wording
Anti-Patterns
Do not copy a Douyin script unchanged.
Do not rely on sound. Caption everything.
Do not put contact details or QR codes on screen where platform rules restrict it.