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seo-content-brief

Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance.

Published by mohitagw15856 ↗mohitagw15856/pm-claude-skills

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seo-content-brief

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Use seo-content-brief to create a complete SEO content brief for [target keyword or topic] for [target audience] on [website or domain], including intent, competitor gaps, outline, internal-link suggestions, and on-page requirements.

Required inputs

[target keyword or topic]
[target audience]
[website or domain]

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SKILL.md

name: seo-content-briefdescription: "Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance."

SEO Content Brief Skill

Produces a complete SEO content brief that writers can use to create content that ranks — combining search intent analysis, competitive insights, and on-page optimisation requirements into a single actionable document.

Required Inputs

Work from what is given. If any of these is missing, still produce the complete output: fill each gap with a reasonable assumption marked (assumed, confirm) and list those assumptions at the end. Ask a question first only when the core subject itself is missing (there is nothing to write about).

Target keyword or topic
Target audience (who is searching for this?)
Website or domain (for internal linking context)
Content goal (rank for keyword / drive leads / build authority / support existing content)
Current ranking or page (if improving existing content — optional)
Word count target or preference (optional — if not provided, derive from search intent)

Output Structure

SEO Content Brief: [Target Keyword]

Target keyword: [Primary keyword] Secondary keywords: [Related terms to include naturally] Search intent: [Informational / Navigational / Commercial / Transactional] Target word count: [Range — e.g. 1,200–1,800 words] Content type: [Blog post / Landing page / Guide / Comparison / Listicle] Audience: [Who will read this] CTA: [What action should this page drive?]

Search Intent Analysis

What the searcher wants: [What someone typing this keyword is actually trying to accomplish]

What "good" looks like for this query:

Format: [How results typically appear — guide, list, comparison table, etc.]
Depth: [Surface-level overview vs. comprehensive deep dive]
Tone: [Expert / Conversational / Technical / Beginner-friendly]

User's next question: [What they'll search for after reading a good answer — use for internal linking]

Competitor Content Analysis

Ranking page	Word count	Key sections covered	Gaps or weaknesses
[URL or description]	[~N words]	[Sections]	[What they're missing]

Opportunity to differentiate: [Specific angle, data, or depth your content can add that competitors lack]

Recommended Outline

Each heading is the exact H2/H3 to use (these are what Google reads):

[H1: Title — include primary keyword, under 60 characters]

Introduction (150–200 words)

Hook with the problem or question
State what the reader will learn
Include primary keyword naturally in first 100 words

[H2: First main section]

[Key points to cover]
[Include secondary keyword: X]

[H2: Second main section]

[Key points]

[H2: Third main section]

[Key points — consider a table or list here for featured snippet opportunity]

[H2: FAQ section] (recommended for informational queries)

Q: [Question from "People Also Ask" for this keyword]
Q: [Question 2]

Conclusion (100–150 words)

Summarise key takeaways
Include CTA

On-Page SEO Requirements

Element	Requirement
Title tag	[60 chars max — primary keyword near start]
Meta description	[155 chars max — include keyword + benefit]
H1	[Match or close to title tag]
Keyword density	[Use primary keyword 3–5x naturally; don't force it]
Image alt text	[Describe image + include keyword where natural]
Internal links	[3–5 internal links — see suggestions below]
External links	[1–2 authoritative sources to cite]

Internal Linking Suggestions

Anchor text	Link to	Why
[Relevant phrase]	[/page-path]	[Topic relevance]

Quality Checks

Search intent is correctly identified (informational vs commercial)
Outline addresses the actual user question (not just the keyword)
Competitor gaps are specific and actionable
FAQ section addresses real "People Also Ask" questions
Title tag is under 60 characters and includes the keyword
Internal linking suggestions are relevant and specific

Example Trigger Phrases

"Write an SEO brief for the keyword [keyword]"
"Create a content brief for [topic]"
"What should I include in a blog post about [keyword]?"
"Build a content strategy brief for [topic]"

Anti-Patterns

Do not write an outline that answers a different question than the actual search intent — the brief must match what the searcher wants, not what the brand wants to say
Do not set keyword density targets so high that they produce unnatural writing — 3–5 natural mentions is guidance, not a quota
Do not skip the competitor gap analysis — without it, the brief produces content that duplicates what already ranks
Do not leave the FAQ section without real "People Also Ask" questions — fabricated questions miss search volume opportunities
Do not write a title tag longer than 60 characters — it will be truncated in search results and undermine ranking