Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines.
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Use sales-battlecard to create a one-page battlecard for [your product] against [competitor] for [target customer], using the supplied differentiators, objections, proof points, and known weaknesses; include honest win/loss scenarios and a review date.
Required inputs
[your product]
[competitor]
[target customer]
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SKILL.md
name: sales-battlecarddescription: "Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines."
Sales Battlecard Skill
Produces a practical one-page competitive battlecard that sales reps can use in calls — not a theoretical analysis.
Required Inputs
Your product/company
Competitor name
Your target customer (ICP)
Your top 3 differentiators vs this competitor
Common objections when competing against them
Known competitor weaknesses
Output Structure
Battlecard: [Your Product] vs [Competitor]
Updated: [Date] — Review quarterly
In One Sentence
When a prospect mentions [Competitor], say: "[Your positioning in one sentence]"
Why Customers Choose [Competitor]
(Be honest about their genuine strengths)
[Strength 1]
[Strength 2]
Why Customers Choose Us
(Specific differentiators with proof points)
[Differentiator 1]: [Proof point — customer outcome or capability]
[Differentiator 2]: [Proof point]
Objection Responses
"[Competitor] is cheaper"
"You are right their list price is lower. What our customers find is [specific TCO difference]. [Customer] saw [result]. Should we explore total cost of ownership?"
"We already use [Competitor]"
"That is helpful. What is working well? [Listen] And what is one thing you wish was better?"
"[Competitor] has [feature] you do not"
"You are right. What problem are you solving with that feature? [Listen] Here is how our customers solve that..."
Landmines to Plant
"How do you currently handle [area where competitor is weak]?"
"What happens when you need to [scenario competitor struggles with]?"
Traps to Avoid
Never badmouth [Competitor] directly
Do not lead with features — lead with the prospect problem
Do not claim you do everything better — be specific about where you win
When We Win / When We Lose
We win when: [Scenario — e.g. customer prioritises outcome over price]
We lose when: [Honest scenario — e.g. primary driver is lowest upfront cost]
Quality Checks
Competitor strengths are listed honestly (not minimised)
Differentiators have proof points (not just claims)
Objection responses are conversational (not scripted-sounding)
Landmine questions are natural and non-confrontational
"When we lose" is included and honest
Battlecard has a review date
Example Trigger Phrases
"Build a battlecard against [competitor]"
"Create a competitive cheat sheet for [competitor]"
"Write objection handling for [competitor] comparisons"
Anti-Patterns
Do not minimise or ignore genuine competitor strengths — sales reps who encounter them unprepared lose credibility
Do not write differentiators without proof points — a claim without evidence is marketing, not a battlecard
Do not make the battlecard exhaustive — it is a one-page cheat sheet, not a full competitive analysis
Do not include a "When we lose" section that is dishonestly optimistic — honest loss scenarios build rep trust
Do not skip the review date — an outdated battlecard with wrong information is worse than no battlecard
sales-battlecard by mohitagw15856 · The Skill Leaderboard