Write pricing page copy that helps buyers self-select the right plan and convert. Use when asked to write or improve a pricing page, name and describe pricing tiers, write plan feature lists, pricing CTAs, or a pricing FAQ. Produces complete pricing page copy — a header, tier cards with names, prices, audiences, feature lists, CTAs, an add-on/enterprise section, and an objection-handling FAQ.
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Use pricing-page-copy to write complete pricing page copy based on [plan details, buyer segments, and value metric] and [terms, objections, and brand voice], including tier cards with differentiated CTAs, risk reducers, and an FAQ; mark any unknown commercial terms as [to confirm].
Required inputs
[plan details, buyer segments, and value metric]
[terms, objections, and brand voice]
[to confirm]
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SKILL.md
name: pricing-page-copydescription: "Write pricing page copy that helps buyers self-select the right plan and convert. Use when asked to write or improve a pricing page, name and describe pricing tiers, write plan feature lists, pricing CTAs, or a pricing FAQ. Produces complete pricing page copy — a header, tier cards with names, prices, audiences, feature lists, CTAs, an add-on/enterprise section, and an objection-handling FAQ."
Pricing Page Copy Skill
Write a pricing page that makes the right plan obvious to each buyer and removes the friction that stalls a purchase. Clarity and honest framing beat clever wording.
What This Skill Produces
A pricing header that frames value and orients the buyer
Tier cards: plan name, price, who it's for, what's included, and a CTA
A recommended/most-popular anchor and clear upgrade logic
An enterprise/custom and add-ons section
A pricing FAQ that defuses the top hesitations
Required Inputs
Ask for these if not provided:
The plans — names, prices, billing periods, and the key limits/features per plan
Who each plan is for — the buyer or use case that maps to each tier
The value metric — what pricing scales on (seats, usage, contacts, etc.)
Free trial / freemium / money-back terms
Top buyer objections about price or packaging
Brand voice and any competitor framing to be aware of
Do not invent prices, limits, or guarantees — mark unknowns [to confirm].
Process
Clarify the value metric — buyers must understand what they pay for and why it scales.
Map plan → buyer — each tier should have one obvious "this is me."
Anchor — pick the plan to highlight and make upgrade reasons explicit.
Write feature lists as outcomes — group and phrase features so buyers see value, not a checklist.
Reduce risk — surface trial, guarantee, and "no credit card" where true.
Handle objections in the FAQ — cover switching, overages, cancellation, and "which plan do I need?"
Output Format
[Pricing header — value-framed, e.g. "Pricing that scales with your team"]
[Subhead: one line on the value metric and how to choose.]
Plan Cards
[Plan name] — [price] /[period]
Best for: [buyer / use case]
[Feature or limit as an outcome]
[Feature or limit as an outcome]
CTA: [Start free / Choose [plan] / Talk to sales]
[Plan name — mark "Most popular" if applicable] — [price] /[period]
Best for: [buyer]
Everything in [lower plan], plus:
[Differentiating feature]
CTA: [...]
[Enterprise / Custom] — [Contact us]
Best for: [larger buyer / compliance / SSO / SLA]
[Enterprise-only capabilities]
CTA: [Talk to sales]
Add-ons
[Add-on] — [price] — [what it does]
Risk Reducers
[Free trial length · no credit card · money-back guarantee · cancel anytime — include only what's true.]
Pricing FAQ
Which plan is right for me? [Decision guidance by use case.]
What counts as a [value-metric unit]? [Plain definition.]
What happens if I go over my limit? [Overage / soft-cap behavior.]
Can I change or cancel later? [Upgrade/downgrade/cancel terms.]
Do you offer discounts? [Annual / nonprofit / startup — or omit.]
Quality Checks
The value metric is stated plainly and consistently
Each plan says who it's for in the buyer's own words
Feature lists read as outcomes and use "everything in X, plus"
Every CTA matches the plan's motion (self-serve vs sales)
The FAQ answers the real money objections, not softballs
No invented prices, limits, or guarantees
Anti-Patterns
Do not list raw features with no grouping or value framing
Do not hide the value metric or make overages ambiguous
Do not over-anchor with fake "most popular" if it isn't
Do not promise guarantees or terms you weren't given
Do not use the same CTA on a self-serve and an enterprise plan
Example Trigger Phrases
"Write pricing page copy for our three plans"
"Improve our pricing tiers so buyers pick the right one"
"Write a pricing FAQ that handles overage and cancellation questions"
"Name and describe a Free, Pro, and Enterprise plan for [product]"