Generate a structured content calendar for any brand, product, or creator. Use when asked for a content plan, editorial calendar, social media schedule, or weekly/monthly content strategy. Produces a calendar with topics, formats, channels, and copy hooks.
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Use content-calendar to create a [timeframe] content calendar for [brand or product] targeting [audience], with channel-appropriate topics, formats, specific hooks, high-priority posts, and a repurposing map.
Required inputs
[timeframe]
[brand or product]
[audience]
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SKILL.md
name: content-calendardescription: "Generate a structured content calendar for any brand, product, or creator. Use when asked for a content plan, editorial calendar, social media schedule, or weekly/monthly content strategy. Produces a calendar with topics, formats, channels, and copy hooks."
Content Calendar Skill
This skill generates a structured content calendar from brand inputs. It produces ready-to-use calendar entries with topics, formats, channels, and opening hooks — usable for social media, blogs, newsletters, or multi-channel campaigns.
Required Inputs
Work from what is given. If any of these is missing, still produce the complete output: fill each gap with a reasonable assumption marked (assumed, confirm) and list those assumptions at the end. Ask a question first only when the core subject itself is missing (there is nothing to write about).
Brand or product name
Target audience (who are you trying to reach?)
Primary content goal (awareness / lead gen / retention / thought leadership)
Brand pillars or themes (optional — if not provided, derive 3 from the product description)
Output Structure
1. Content Pillars (if not provided)
Derive 3–4 content pillars from the brand/product description. Each pillar = a recurring theme that anchors multiple posts. Label each one clearly (e.g. "Pillar 1: Industry Education", "Pillar 2: Product Stories").
2. Calendar Table
Produce a weekly table for each week requested. Format:
Date
Pillar
Topic
Format
Channel
Opening Hook
Mon 7 Apr
Education
[Topic title]
Carousel / Article / Short video / Thread
LinkedIn
[First sentence or headline of the post]
Rules:
Rotate through all pillars across the week — don't stack the same pillar on consecutive days
Match format to channel norms (e.g. carousels for Instagram, long-form for LinkedIn, threads for X)
Opening hooks must be specific and scroll-stopping — no generic openers like "Did you know..."
Flag 1–2 posts per week as "High Priority" — these are the cornerstone pieces worth boosting or repurposing
3. Repurposing Map
For each "High Priority" post, add one repurposing suggestion — e.g. "Turn this LinkedIn article into a newsletter section" or "Clip this video for an Instagram Reel."
Quality Checks
Every week has balanced pillar distribution
No two consecutive posts have the same format on the same channel
Opening hooks are specific (no generic openers)
Formats match platform norms
Repurposing map covers all High Priority posts
Anti-Patterns
Do not fill the calendar with generic topic placeholders — every entry must have a specific, usable topic and hook
Do not stack the same pillar or format on consecutive days — variety is required
Do not produce opening hooks that start with "Did you know" or other cliché openers
Do not ignore channel norms — formats must match the platform (no long-form threads for Instagram)
Do not skip the repurposing map for High Priority posts
Example Trigger Phrases
"Build me a 4-week content calendar for [brand]"
"Create a social media plan for [product launch]"
"Give me a monthly editorial calendar for my newsletter"