Write a product listing for a Chinese consumer marketplace (淘宝, 天猫, 拼多多 or 京东): a keyword-built title within the platform's length limit, selling points, main image and detail page copy, SKU naming, category attributes, and a check against advertising-law banned words. Use when asked 帮我写淘宝标题, 写商品详情页, 拼多多标题怎么写, 京东商品卖点, 主图文案, or optimise my Taobao listing. Produces three title options with the keyword logic, five selling points, copy for five main images, a detail page outline, SKU names, attributes to fill in and a compliance check. Distinct from marketplace-listing-optimizer (Amazon and Wester
A source-grounded starter task has not been verified for this skill yet.
SKILL.md
name: cn-ecommerce-listingdescription: "Write a product listing for a Chinese consumer marketplace (淘宝, 天猫, 拼多多 or 京东): a keyword-built title within the platform's length limit, selling points, main image and detail page copy, SKU naming, category attributes, and a check against advertising-law banned words. Use when asked 帮我写淘宝标题, 写商品详情页, 拼多多标题怎么写, 京东商品卖点, 主图文案, or optimise my Taobao listing. Produces three title options with the keyword logic, five selling points, copy for five main images, a detail page outline, SKU names, attributes to fill in and a compliance check. Distinct from marketplace-listing-optimizer (Amazon and Western marketplaces) and cross-border-listing (selling abroad)."version: 1.0.0
国内电商商品 Listing
On Chinese marketplaces the title is a search asset, the first main image decides the click, and the detail page decides the order. Each platform has its own length limits and buyer habits, and the Advertising Law punishes absolute claims. This skill writes the listing for one platform at a time and checks it.
Write in Simplified Chinese.
What This Skill Produces
Three title options with the keyword logic explained
Five selling points (卖点), each a benefit backed by a fact
Copy for five main images (主图), including the white-background image where required
A detail page (详情页) outline in screen order
SKU names and the category attributes (类目属性) to complete
A compliance check: banned words, unsupported claims, platform rules
Required Inputs
Ask for these if not provided:
Platform: 淘宝, 天猫, 拼多多 or 京东, and shop type (个人店, 企业店, 旗舰店, 自营)
Product, category, brand, model, materials and specifications
Target buyer and the use scene
Price band and the main competitors' positioning
Real proof: test reports, certifications, sales, reviews, origin, patents
Keywords with search data if the seller has it (生意参谋, 搜索词分析)
Promotions, shipping origin, after-sales terms
Framework
Title formula. 品牌词 + 核心品类词 + 属性词 (材质, 规格, 人群, 场景) + 长尾词. Put the strongest words first. Use the platform's limit in full without repeating words. Common limits are about 30 Chinese characters on 淘宝, 天猫 and 拼多多 and longer on 京东; confirm in the seller centre.
Platform differences.
淘宝 and 天猫: search-led; attributes must match the title; 天猫 favours brand and quality proof.
拼多多: price-led and recommendation-led; lead with value, quantity and 包邮; keep the title plain.
京东: specification-led; model numbers, parameters and service (自营, 次日达, 保修) matter.
Selling points. Each is 利益点 + 支撑事实. "久坐不累" needs "4D 腰托，经 [机构] 测试".
Main images. 第 1 张: product plus one core benefit; 2: main selling point; 3: scene; 4: detail or material; 5: 白底图 or guarantee. Text on images stays short and legible on a phone.
SKU names. Specification first, no marketing words, consistent order.
Compliance. Remove 极限词 (最, 第一, 顶级, 国家级, 全网最低), unverifiable efficacy or medical claims, and fake comparisons. Special categories (食品, 化妆品, 保健品, 医疗器械, 儿童用品) need licences and regulated wording. Claims must have evidence on file.
Output Format
[平台] Listing：[产品]
标题（3 选 1）
标题
字数
关键词思路
五大卖点
[利益点]：[支撑事实]
主图文案
图
画面
图上文字
详情页结构
屏
内容
要点
SKU 命名：[列表]
需填写的类目属性：[列表]
合规检查
项目
结果
修改建议
极限词
功效或医疗宣称
资质与证明
Assumptions and gaps
[假设的规格、数据或关键词]
[最需要卖家补充的证明材料]
Quality Checks
Each title is within the platform limit and repeats no word
Every selling point has a supporting fact supplied by the seller
The first main image states one benefit only
No absolute or unverifiable claim remains
Attributes listed match the title
The listing is written for one named platform
Anti-Patterns
Do not stuff keywords that do not describe the product.
Do not invent sales figures, test results or certifications.
Do not reuse a 淘宝 listing unchanged on 拼多多 or 京东.
Do not use 极限词, even softened with "之一".
Do not write medical or efficacy claims for ordinary goods.