cn-double11-promotion-plan

name: cn-double11-promotion-plandescription: "Plan a shop's 双 11, 618 or other major platform promotion in China: targets broken down by product, the pricing and discount stack checked against platform rules and margin, the phases from 蓄水 to 返场, traffic and content plan, stock, logistics and customer service readiness, risk checks and the post-event review. Use when asked 帮我做双 11 方案, 大促活动怎么规划, 618 促销计划, 预售怎么玩, 大促复盘怎么写, or plan our Double 11 campaign. Produces a target breakdown, a price and margin table per product, a phase calendar, a channel plan, an operations readiness checklist, a risk table and a review template. Distinct from promotion-plan, which is for general retail promotions."version: 1.0.0

大促方案（双 11 / 618）

A big promotion can lose money while breaking sales records: the discount stack eats the margin, the hero product sells out on day one, or the price falls foul of the platform's lowest-price rule. This skill plans the event from the target down to the staffing rota and checks the arithmetic of every price. Platform mechanics change each year, so the plan states which rules it assumes and asks the seller to confirm them in the seller centre.

Write in Simplified Chinese.

What This Skill Produces

• A sales target broken down by product role and by phase
• A price table per product: list price, each discount layer, final price, margin
• A phase calendar: 蓄水期, 预热期, 预售或开门红, 爆发期, 返场
• A traffic and content plan by channel with budget
• A readiness checklist for stock, logistics, customer service and systems
• A risk table and a post-event review (复盘) template

Required Inputs

Ask for these if not provided:

• Platform or platforms, shop type and category
• Last event's results: GMV, traffic, conversion, average order value, return rate, ad spend
• This event's target and why
• Products: cost, daily price, lowest price in the recent period, stock, supply lead time
• The platform's rules for this event: registration dates, discount mechanics, price requirements, 价保
• Budget for ads, content creators and livestreams
• Team size for customer service and warehouse
• Returns and after-sales capacity

Framework

1. Target arithmetic. GMV = 访客数 × 转化率 × 客单价. Set each factor from last event's data and state what must change to reach the new figure.
2. Product roles. 引流款 (traffic, thin margin), 利润款 (margin), 形象款 (brand), 清仓款 (clearance). Assign a share of the target to each.
3. Price stack. List every layer: 活动价, 店铺券, 平台跨店满减或官方立减, 会员价, 赠品, 直播间专享. Compute the worst-case final price a buyer can reach and the margin at that price after platform commission, ad cost, returns and logistics.
4. Rule checks. The event price usually must not exceed the lowest price in a recent look-back period, and 价保 may require refunds if the price drops later. Confirm this year's rule and look-back window.
5. Phases.
   • 蓄水期: seed content, grow followers and 加购收藏.
   • 预热期: announce offers, collect deposits or coupons, test creatives.
   • 开门红 or 预售付尾款: first peak; watch stock and service response.
   • 爆发期: the event day; adjust bids hourly.
   • 返场: clear remaining stock, re-target people who added to cart.
6. Traffic plan. Free search and recommendation, paid search and feed ads, 达人 and livestream, private traffic (会员, 社群, 短信). Assign budget and expected return to each.
7. Operations. Stock by SKU with a safety buffer, pre-packing, courier capacity and agreed dispatch time, customer service rota and quick replies, system and page checks, a duty roster for the peak hours.
8. Risks. Sell-out, overselling, courier backlog, wrong price or coupon stacking error, negative reviews, a rule violation that removes the product from the event.
9. Review. Target against actual by factor, by product role and by channel; return rate after two weeks; what to repeat and what to stop.

Output Format

[活动] 方案：[店铺]

目标拆解

货品与价格

节奏

流量与预算

备战清单

• 库存与安全库存
• 预包装与发货时效
• 客服排班与快捷回复
• 页面、优惠券、价格逐项核对
• 值班与应急联系人

风险

复盘模板：目标达成、流量、转化、客单、货品、渠道、退货、三条经验。

本方案假设的平台规则：[列出，并标注"请在商家后台确认"]

Assumptions and gaps

• [假设的数据或规则]
• [对利润影响最大的未知数]

Quality Checks

• The target is decomposed into traffic, conversion and order value
• Every product shows the worst-case final price and its margin
• Platform rules relied on are listed and marked for confirmation
• Each phase has dates, actions and an owner
• Stock, logistics and customer service readiness are covered
• The review template is included

Anti-Patterns

• Do not set a GMV target without the three factors behind it.
• Do not ignore discount stacking. Compute the lowest reachable price.
• Do not state this year's 满减 rule from memory.
• Do not raise the price before the event to fake a discount. It breaches platform rules and pricing law.
• Do not plan sales the warehouse cannot ship.

Example Trigger Phrases

• "帮我做一个天猫店的双 11 方案，去年卖了 300 万。"
• "这个价格叠加满减和店铺券之后还赚钱吗？"
• "618 的预热期和爆发期分别该做什么？"
• "写一份双 11 复盘报告的框架。"

Run this skill in your browser: https://mohitagw15856.github.io/pm-claude-skills/skill/cn-double11-promotion-plan.html