ad-copy

Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, primary text, descriptions, CTAs) across distinct angles, sized to each platform's limits, with a note on what each variant tests.

Published by mohitagw15856 ↗mohitagw15856/pm-claude-skills

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ad-copy

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Use ad-copy to write platform-native ad variants for [product and offer] aimed at [audience and trigger], aligned to [landing destination], with distinct test angles, compliant character limits, and only supportable claims.

Required inputs

[product and offer]
[audience and trigger]
[landing destination]

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SKILL.md

name: ad-copydescription: "Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, primary text, descriptions, CTAs) across distinct angles, sized to each platform's limits, with a note on what each variant tests."

Ad Copy Skill

Paid ads live or die on the hook and the angle, and you never know which wins — so you test several. This skill writes platform-native variants (right format, right character limits) across distinct angles (pain, outcome, social proof, curiosity, objection), so you ship a real test, not one guess.

Required Inputs

Ask for these only if they aren't already provided:

Platform(s) — Google Search, Meta (FB/IG), LinkedIn, X, etc. (format and limits differ).
Product & offer — what's advertised and the action (click, lead, install, buy).
Audience & their trigger — who's targeted and the pain/desire that makes them click.
Differentiator & proof — why you, and any metric/social proof to use.
Landing destination — so the ad matches the page (message match lifts conversion).

Output Format

Ad Copy: [product] — [platform(s)]

For each platform, produce variants in its native fields and limits, e.g.:

Google Search — 3 sets of {Headlines (≤30 chars ×3), Descriptions (≤90 chars ×2)}. Meta / LinkedIn — 4 ads of {Primary text (hook in first line, ~125 chars before "see more"), Headline, Description, CTA button}.

Each variant labelled with its angle and what it tests:

#	Angle	Hook	What it tests
1	Pain	"Still doing X by hand?"	does the problem framing resonate
2	Outcome	"Ship Y in a day"	does the result pull harder
3	Social proof	"5,000 teams switched"	does credibility win

Notes — the message-match line to keep consistent with the landing page, and which variable to hold constant so the test is clean.

Quality Checks

Variants span genuinely distinct angles (not reworded versions of one)
Each fits the platform's exact fields and character limits
The hook lands in the first line / before the fold
Ad message matches the landing page it points to
Each variant notes what it's testing, so results are interpretable

Anti-Patterns

Do not ship one ad — without variants you can't learn; give a real test set
Do not write near-duplicate variants — vary the angle, not just the wording
Do not exceed platform limits — copy that truncates mid-hook wastes spend
Do not mismatch ad and landing page — broken message match tanks Quality Score and conversion
Do not over-claim — ad platforms reject unsupported superlatives, and they erode trust

Based On

Performance-creative practice — angle testing, platform-native formats, message match, hook-first structure.

Example Trigger Phrases

"Write ad copy for our launch."
"Give me five Google ad headlines to test."
"Write LinkedIn and Instagram ads for this offer."
"Draft paid social copy with different angles."