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tiktok-ads

When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.

Published by kostja94 ↗kostja94/marketing-skills

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tiktok-ads

Start a fresh conversation. Replace the highlighted placeholders.

Use tiktok-ads to create a TikTok paid-campaign plan for [product], targeting [audience], with three vertical-video creative concepts and opening hooks.

Required inputs

  • [product]
  • [audience]

User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗

SKILL.md

name: tiktok-adsdescription: When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.metadata:   version: 1.0.1

Paid Ads: TikTok Ads

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Why TikTok

  • Demographics: 18–34; Gen Z and younger millennials
  • Creative velocity: Short-form; native feel; UGC-style performs well
  • Cost: Often lower CPM than Meta for reach
  • Engagement: High watch time; sound-on culture

Ad Formats

FormatUse
In-FeedNative video; 9–15s or longer; primary format
TopViewFirst impression; premium; awareness
Spark AdsBoost organic posts; native; creator partnership
CollectionProduct catalog; e-commerce

Creative Best Practices

  • Hook (0–3s): Pattern interrupt; question; bold statement
  • Vertical: 9:16 for feed; native to platform
  • Sound: Music and captions matter; many watch with sound
  • UGC-style: Authentic; less polished often outperforms
  • First 3 seconds: Determine if they watch

Targeting

TypeUse
InterestBroad; algorithm-driven
DemographicsAge; gender; location
LookalikeBased on converters or engagers
RetargetingWebsite visitors; video viewers

Tracking

  • TikTok Pixel + Events API: Server-side for better attribution
  • UTM: Consistent parameters for cross-platform comparison

Budget & Bidding

  • Minimum: Varies by objective
  • Bidding: Start manual; switch to automated with conversion volume
  • Creative volume: Plan for high refresh cadence; creative is main lever

Pre-Launch Checklist

  • Pixel installed; Events API configured
  • Vertical video creative (9:16)
  • Hook in first 3 seconds
  • Captions included
  • Conversion events defined

Related Skills

  • tiktok-captions: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align
  • paid-ads-strategy: Channel selection; creative frameworks; budget allocation
  • landing-page-generator: LP for paid traffic
  • analytics-tracking: Conversion tracking; ROAS