When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities." For organic Reddit, use reddit-posts.
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Use reddit-ads to draft a Reddit Ads campaign for [product and audience], including subreddit targeting and value-first, non-clickbait ad concepts.
Required inputs
[product and audience]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: reddit-adsdescription: When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities." For organic Reddit, use reddit-posts.metadata: version: 1.0.1
Paid Ads: Reddit Ads
Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Why Reddit
High engagement: ~34 min/session; users seek solutions, not passive scroll
Lower competition: vs Facebook/Instagram for niche audiences
100K+ subreddits: Precise community targeting
Cost: CPM $2–10; CPC $0.50–3.00; min $5/day
Ad Formats
Format
Use
Promoted Posts
Image, video, carousel, text; native to feed
Conversation Ads
Inbox messages; lead gen; direct response
Video Ads
Autoplay; captions supported
Takeover Ads
Homepage; premium; major campaigns
Targeting
Type
Use
Subreddit
Primary; 5–10 relevant subreddits to start; expand by performance
Interests
Broader; interest-based
Lookalike
Based on converters or engagers
Retargeting
Website visitors
Principle: Subreddit targeting is Reddit's strength; choose communities where your audience already discusses relevant topics.
Creative Best Practices
Native feel: Ads must blend with organic content; avoid sales-heavy language
Value-first: Offer genuine value; respect community norms
Authentic: Redditors reject spam-like or inauthentic ads quickly
No clickbait: Transparent; honest headlines
Budget Guidance
Phase
Budget
Testing
$150–300 over 30 days for statistical significance