When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.
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Use product-hunt-launch to prepare a Product Hunt launch package for [product and target users], including [available assets and launch date], with tagline options, a first-comment draft, readiness checklist, and timeline; do not submit or publish anything.
Required inputs
[product and target users]
[available assets and launch date]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: product-hunt-launchdescription: When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.metadata: version: 1.1.0
Channels: Product Hunt Launch
Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
Product type: SaaS, AI tool, app, Chrome extension
Launch readiness: Landing page, screenshots, tagline, first comment
Hunter: Self-hunt or Top Hunter (optional but helps)
30-Day Preparation Plan
Phase
Days
Actions
Teaser
30–21
Build "notify me" page; decide self-hunt vs hunter; engage in community
Supporters
20–11
Build list of 200+ (makers, industry contacts, followers, users)
Assets
10–3
Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before
Launch day
2–1
Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific
Product Hunt Fields
Field
Spec
Tagline
≤60 chars; no emojis unless part of product name; catchy, benefit-focused
Gallery
1270×760 px recommended; readable, show product value
Demo video
<2 minutes; optional but recommended
First comment
Post immediately; story-driven, not feature list; significantly impacts engagement
Topic tags
3–5 relevant; match Product Hunt taxonomy
Launch Day Strategy
Practice
Guideline
Timing
Tuesday–Thursday; 12:01am Pacific works best
Narrative
Create story (problem → solution), not feature list
Engagement
Reply to every comment; thank supporters; answer questions
Avoid
Begging for upvotes (risk of shadowban)
Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
Realistic Expectations
Outcome
Upvotes
Placement
Poor
50–100
—
Average
200–400
Top 10
Good
500–800
Top 5
Great
800+
Product of the Day
Beyond Listing
Offering
Use When
Product Hunt Daily
Newsletter feature; high-intent audience
Social promotion
PH shares on X, LinkedIn; launch-day amplification
Featured placement
Paid promotion options
Post-Launch
Continue engaging with new users
Thank-you emails to supporters
Ask for feedback
See directory-submission for other directories; cold-start-strategy for full launch plan
Output Format
Readiness checklist (tagline, gallery, first comment, topic tags)
First comment draft (story-driven)
Tagline options (≤60 chars)
30-day timeline (if planning ahead)
Related Skills
directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
cold-start-strategy: Full launch plan; Product Hunt as channel
indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
media-kit-page-generator: Press kit, screenshots for launch
analytics-tracking: UTM for Product Hunt traffic attribution
product-hunt-launch by kostja94 · The Skill Leaderboard