When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.
Start a fresh conversation. Replace the highlighted placeholders.
Use podcast-marketing to create a launch and growth plan for [podcast concept], aimed at [target listeners] and [goal], including distribution, SEO, launch, and repurposing checklists.
Required inputs
[podcast concept]
[target listeners]
[goal]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: podcast-marketingdescription: When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.metadata: version: 1.0.1
Content: Podcast
Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
Stage: Planning, launching, growing
Format: Interview, solo, co-hosted, narrative
Niche: Target audience, listener personas
Goals: Downloads, authority, lead gen, repurposing
Content Strategy
Element
Guideline
Niche focus
Define audience through listener personas; tailored content cuts through noise
Quality over gimmicks
Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency
Episode structure
Intro, main content, CTA; consistent format aids retention
Distribution & Discovery
Channel
Share
Optimization
Search engines
~32%
Transcripts, show notes, SEO-optimized titles/descriptions
Podcast apps
~28%
Title, description, cover art; category selection
Social media
~24%
Clips, quotes, repurposed content
Word-of-mouth
~16%
Cross-promotion, guest appearances
Multi-channel: Repurpose across platforms to multiply discovery surface.
SEO for Podcasts
Search engines cannot listen to audio. Text-based content is essential:
Element
Guideline
Transcripts
Full or key-moment transcripts; indexable, accessible
Show notes
SEO-optimized; pull organic search traffic; include keywords naturally
Titles
≤60 chars; keywords; engaging language
Descriptions
Episode-specific; keywords; voice-search friendly
Backlinks
Build links to show notes, guest posts, directory listings
Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.