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pinterest-posts

When the user wants to create Pinterest Pins, optimize Pin descriptions, or grow Pinterest presence. Also use when the user mentions "Pinterest," "Pin," "Pinterest SEO," "Pinterest description," "Pinterest board," or "Pinterest marketing." For asset specs, use visual-content.

Published by kostja94 ↗kostja94/marketing-skills

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SKILL.md

name: pinterest-postsdescription: When the user wants to create Pinterest Pins, optimize Pin descriptions, or grow Pinterest presence. Also use when the user mentions "Pinterest," "Pin," "Pinterest SEO," "Pinterest description," "Pinterest board," or "Pinterest marketing." For asset specs, use visual-content.metadata:   version: 1.0.1

Platforms: Pinterest

Guides Pinterest Pin creation and optimization. Pinterest users search differently than Google; long-tail keywords like "easy fall dinner recipes" perform better than broad terms. Use this skill when creating Pins, optimizing boards, or planning Pinterest content.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Content type: Product, recipe, tutorial, inspiration
  2. Board: Where Pin will be saved first (shapes Pinterest's understanding)
  3. Goal: Traffic, sales, email signups

Pin Title

RuleGuideline
LengthUp to 100 chars; first 40 visible in feeds
KeywordPrimary keyword in first 40 chars
Business nameIn first sentence → 54% higher email signup conversion

Pin Description

RuleGuideline
Length220–232 chars optimal
KeywordsMain + 2–3 related; natural placement
CTAClear, actionable → 70% signup boost, 6% sales lift
PriceWhen relevant → 28% sales increase

Board SEO

  • Board name and description are ranking factors
  • First save board shapes Pinterest's content understanding
  • Use keywords in board title and description

2025 Algorithm Notes

  • Fresh content: New URL + new image + new board = max distribution
  • Alt text: Pins with alt text earn ~25% more impressions, 123% more clicks
  • Consistency: Keyword-optimized content to relevant boards

Output Format

  • Title (under 100 chars)
  • Description (220–232 chars)
  • Board recommendation
  • Alt text suggestion

Related Skills

  • content-marketing: Pinterest as channel
  • display-ads: Pinterest Ads (if paid)
  • visual-content: Cross-channel visual planning; Pinterest Pin specs in context
  • url-slug-generator: URL for landing page