When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.
Start a fresh conversation. Replace the highlighted placeholders.
Use native-ads to create a native-ad concept for [product] targeting [audience] on [platform], delivering 2–3 honest soft-sell headlines, image guidance, landing-page alignment, and a budget recommendation.
Required inputs
[product]
[audience]
[platform]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: native-adsdescription: When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.metadata: version: 1.0.1
Paid Ads: Native Ads
Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
Goal: Traffic, leads, brand
Content: Article, landing page, video
Budget: Min $500–1,000; better at $5,000+
Platform Overview
Platform
Reach
Focus
Taboola
500M+ daily impressions
Premium publishers; AI matching
Outbrain
Major publishers
Top-funnel; helpful content
Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.
Creative Testing
Approach
Guideline
Combinations
3 headlines × 3 images = 9 variants; test together
Image variety
Headshot, product, illustration—distinct styles
Advertorials
Test length, tone, aggressiveness; no universal formula
Copywriting Guidelines
Rule
Guideline
Honest
Avoid clickbait; match copy to content
Format
Match character limits; respect UX per format
Tone
Soft-sell; nurture, don't push
Funnel Focus
Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.
Output Format
Headline options (2–3)
Image guidance
Landing page alignment
Budget recommendation
Related Skills
display-ads: Display vs native; programmatic
copywriting: Headline, ad copy
landing-page-generator: Landing page for native traffic