When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.
Start a fresh conversation. Replace the highlighted placeholders.
Use local-seo to audit and prioritize local-search improvements for [business and exact NAP], covering [Google Business Profile details] and [service area or locations], with a citation priority list.
Required inputs
[business and exact NAP]
[Google Business Profile details]
[service area or locations]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: local-seodescription: When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.metadata: version: 1.0.1
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
Business type: Storefront vs service-area
Location: Single or multiple
Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
Rule
Guideline
Exact match
"Street" vs "St." or "LLC" inconsistency = Google may treat as different entities
Fix first
Audit and fix inconsistencies before adding new citations
Tools
BrightLocal, Whitespark, Moz Local for audit
Google Business Profile
Element
Guideline
Address
Physical address; no P.O. boxes
Description
750 chars; primary keywords in first 100
Hours
Accurate; seasonal availability
Category
Primary category matches business type
Service-area
Hide address if no storefront; define service areas
Citation Building
Targeted precision over submitting to every directory.
Priority order:
Google Business Profile
Apple Maps
Yelp, Bing Places, Facebook
Better Business Bureau, Foursquare, Nextdoor
Niche directories (Healthgrades, Angi, etc.)
Citation Audit
Incorrect or outdated data
Duplicate entries
Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
NAP (exact format for consistency)
GBP optimization checklist
Citation priority list
Audit findings (if applicable)
Related Skills
geo: GEO for AI search; local + AI overlap
localization-strategy: Multilingual; local + i18n
directory-submission: Directory listings; different from local citations