When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.
Start a fresh conversation. Replace the highlighted placeholders.
Use link-building to create a quality-first backlink and outreach plan for [website], targeting [audience or industry] with personalized, non-spammy outreach ideas and natural anchor-text guidance.
Required inputs
[website]
[audience or industry]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: link-buildingdescription: When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.metadata: version: 1.0.1
SEO Off-Page: Link Building
Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Off-Page SEO)
Link building: Acquire backlinks from relevant, authoritative sites
Broken link building: Find broken links on others' sites; suggest your content as replacement
Unlinked brand mentions: Turn mentions into links via outreach
Guest posting: Contribute to relevant publications; earn links
Journalist requests: Respond to #JournoRequest; provide quotes/assets
Digital PR: PR campaigns for backlinks and E-E-A-T — see eeat-signals
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
Current backlink profile: Domain authority, referring domains
Find broken links, suggest your content as replacement
Unlinked brand mentions
Turn mentions into links via outreach
Journalist requests
Respond to #JournoRequest; provide quotes/assets
Directory and curated list submission
Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see directory-submission for submission workflow, cold-start-strategy for launch plan
Digital PR
Press releases, news, expert quotes; earn authoritative links at scale
Partnerships
Partner links, co-marketing
Quality Over Quantity
Factor
Good
Avoid
Relevance
Links from related sites
Irrelevant niches
Authority
High-quality, trusted sites
Spammy, low-quality
Anchor text
Natural, varied
Over-optimized, exact match
Context
Editorial, contextual links
Footer, sidebar link farms
Outreach Best Practices
Personalize each outreach message
Offer value (content, data, quote) before asking for link
Follow up politely; don't spam
Track outreach in spreadsheet or tool
Output Format
Linkable asset ideas
Outreach strategy and templates
Target sites (types, not specific URLs)
Metrics to track (referring domains, DA, traffic)
Related Skills
seo-strategy: SEO workflow; link building is Off-Page phase
backlink-analysis: Analyze current backlink profile
content-strategy: Content strategy supports link building
keyword-research: Target keywords inform link targets
cold-start-strategy: Cold start and first-user acquisition; directory submission as part of launch
parasite-seo: Parasite SEO; high-authority platforms for backlinks
github: GitHub repos, gists, awesome lists for backlinks
directory-submission: Directory and curated list submission--preparation, platform-specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best-of roundups
eeat-signals: E-E-A-T implementation; Digital PR supports authority