When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
Start a fresh conversation. Replace the highlighted placeholders.
Use internal-links to audit internal linking for [site or page set] and deliver link opportunities, descriptive anchor-text recommendations, and structure improvements for [priority pages].
Required inputs
[site or page set]
[priority pages]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: internal-linksdescription: When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.metadata: version: 1.0.1
SEO On-Page: Internal Links
Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
Site structure: Hub pages, pillar content, supporting pages
Orphan pages: Pages with no or few internal links
Priority pages: Pages that need more link equity
Best Practices
Link Structure
Principle
Guideline
Depth
Important pages within 3 clicks from homepage
Orphan pages
Avoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues
Hub-to-spoke
Link from hub/pillar pages to cluster articles; topic cluster structure
Contextual
Place links in relevant body content, not just footers
Anchor Text
Principle
Guideline
Descriptive
Use anchor text that describes the target page
Variation
Avoid over-optimization; use natural variation
Keyword
Include target keyword when natural
Placement
Location
Use
First paragraph
Primary link to related content
Body
Contextual links throughout
Related/Recommended
End-of-article links
Navigation
Key site sections
Common Issues
Issue
Fix
Orphan pages
Add internal links from hub pages or navigation; site-crawlability for technical audit
Too many links
Focus on most important; avoid link stuffing
Generic anchors
Use descriptive "learn more about X" instead of "click here"
Broken links
Audit and fix 404s; see site-crawlability for technical audit
Output Format
Internal link audit (if auditing)
Link opportunities for key pages
Anchor text recommendations
Structure improvements
Related Skills
article-page-generator: Related posts, contextual links, end-of-article recommendations
website-structure: Plan page structure and hierarchy; informs internal linking
site-crawlability: Internal links enable crawling
url-structure: URL structure affects link patterns