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influencer-marketing

When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.

Published by kostja94 ↗kostja94/marketing-skills

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influencer-marketing

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Use influencer-marketing to create an influencer campaign plan for [brand or product] targeting [audience], with [goal and budget], covering platform and tier selection, discovery, cooperation model, content brief, tracking, and disclosure requirements.

Required inputs

  • [brand or product]
  • [audience]
  • [goal and budget]

User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗

SKILL.md

name: influencer-marketingdescription: When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.metadata:   version: 1.0.1

Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Goal: Brand awareness, trust, or direct conversion
  2. Platform: Instagram, TikTok, YouTube, LinkedIn
  3. Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)

Influencer vs. Affiliate vs. Creator

DimensionInfluencerAffiliateCreator Program
GoalBrand exposure, trustDirect salesContent co-creation
IncentivePaid, product exchangeCommissionCredits, free use
ContentInfluencer originalLinks sufficientMust use product
RelationshipShort or long-termTransactionalLong-term

Influencer Types by Platform

PlatformBest ForAudience
InstagramVisual, lifestyle25–34
TikTokViral, short-formUnder 24
YouTubeReviews, tutorials18–24
LinkedInB2B, professionalProfessionals

Discovery & Screening

  • Platform search: Search by brand/industry terms; check competitors
  • Tools: Stormy.ai, Upfluence, Passionfroot
  • Form: Application form on site for interested creators

Screening: Engagement rate > follower count; avoid fake followers; content style match.

Cooperation Models

ModelUse
Product exchangeLow cost; testing; requires influencer interest
Commission (affiliate)Lower risk; CPS; hybrid with flat fee common
Paid promotionDirect payment; quick exposure
Long-term partnershipBrand ambassador; sustained relationship

Content Strategy

  • Forms: Shoutout, review, favorites, tutorial, placement
  • Creative freedom: Avoid overly scripted; authenticity drives trust
  • Cross-platform: Repurpose for website, ads, email
  • Publishing: Multiple drops; align with target market hours

Best Practices

  • Payment: PayPal; prepay + final payment after publish
  • Contract: Clear dates, review process, deliverables
  • Content review: Brand guidance without over-control
  • Disclosure: FTC/ASA compliant; disclose paid partnerships

Output Format

  • Platform and tier selection
  • Discovery approach
  • Cooperation model
  • Content brief
  • Tracking plan

Related Skills

  • affiliate-marketing: Influencers can be affiliates (hybrid model)
  • creator-program: Long-term creator partnerships
  • employee-generated-content: Internal employee content; influencer is external
  • affiliate-page-generator: Commission structure if hybrid