When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program." For LinkedIn, use linkedin-posts.
Start a fresh conversation. Replace the highlighted placeholders.
Use employee-generated-content to design a voluntary employee-advocacy plan for [company], including participant tiers, content briefs, governance, and measurement.
Required inputs
[company]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: employee-generated-contentdescription: When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program." For LinkedIn, use linkedin-posts.metadata: version: 1.0.1
Channels: EGC (Employee-Generated Content)
Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
Goal: Brand trust, thought leadership, recruitment, or conversion
Employee base: Size, roles, existing social presence
EGC vs. UGC vs. Creator Program
Dimension
EGC
UGC
Creator Program
Source
Employees
Customers
External creators
Trust
Company experts (66% vs 47% for ads)
Peer reviews
Influencer reach
Cost
Low; leverage workforce
Incentives, curation
Credits, payment
Best for
B2B, SaaS, professional services
Social proof, reviews
Content scale, tutorials
Why EGC Works
Algorithm favor: Social platforms prioritize personal accounts over brand pages
Authenticity: 92% trust recommendations from individuals over branded content; 81% need to trust before buying
B2B fit: LinkedIn is primary; employees share industry expertise and product insights
Results: 27% engagement increase, 19% sales increase in first year; 24% higher conversion vs traditional content
Content Formats
Format
Use
Platform
Day-in-the-life
Culture, behind-the-scenes
LinkedIn, TikTok, Instagram
Industry insights
Thought leadership, expertise
LinkedIn
Short-form video
Quick tips, demos
TikTok, LinkedIn, Instagram
Testimonials
Product experience
Website, case studies
Serialized content
Consistent presence
Personal + brand accounts
Implementation Best Practices
Do not force participation. Recognize and nurture organic content from employees already sharing about work. Volunteer participation outperforms mandated programs.
Practice
Purpose
Tiered framework
Map employees by engagement (nano, micro, macro); treat like internal influencer tiers