When the user wants to plan, implement, or optimize student and education discount programs. Also use when the user mentions "student discount," "education discount," "student plan," "for students," ".edu discount," "academic pricing," "student verification," "SheerID," "UNiDAYS," or "education program." For startup pricing page, use startups-page-generator.
Start a fresh conversation. Replace the highlighted placeholders.
Use education-program to plan an education discount program for [product and target market], using [discount structure] and [verification and placement constraints]; deliver the verification, placement, graduation-transition, and measurement plan.
Required inputs
[product and target market]
[discount structure]
[verification and placement constraints]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: education-programdescription: When the user wants to plan, implement, or optimize student and education discount programs. Also use when the user mentions "student discount," "education discount," "student plan," "for students," ".edu discount," "academic pricing," "student verification," "SheerID," "UNiDAYS," or "education program." For startup pricing page, use startups-page-generator.metadata: version: 1.0.1
Channels: Education Program
Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
Product type: SaaS, dev tool, design tool, productivity
Student fit: Is your ICP or future ICP student-aged?
Discount structure: First-time vs renewal; % or fixed
Example: 30% off on registration day; 15% off on renewal. Align with discount-marketing-strategy for financial guardrails (LTV:CAC, qualification criteria).
Verification
Method
Use
.edu email
Instant; low friction; US-centric
Student ID upload
Manual review; global; document must show name, institution, expiry
SheerID
Third-party; 200K+ data sources; verify → promo code at checkout
When to verify: At registration (recommended when discount applies at signup) or at checkout. Registration-time verification = single decision point; user claims discount where they convert.
Placement Priority
Priority
Location
Purpose
P0
Registration / signup flow
User claims discount here; must show when discount applies at signup
P1
Pricing page
Student tier or "Student discount" block; keeps single decision point
P1
Homepage banner or CTA
"Students: 30% off today, 15% off ongoing"; top-banner-generator
P2
Standalone page /student-discount
Optional; for "student discount" SEO or paid ad landing page
Principle: When discount applies at registration, core placement is registration flow. Pricing page and homepage support discovery. Standalone page only if needed for SEO or ads—avoid duplication when persona pages (e.g. "for students") already exist.
Page Strategy
Approach
When
Embed in pricing
Student as tier or block; link to full pricing; no separate page
Registration only
Discount claimed at signup; pricing page shows "Student discount available—verify at signup"
Standalone /student-discount
"Student discount" search intent; paid ad landing; persona page would duplicate
See startups-page-generator for page structure when a standalone education page is needed; pricing-page-generator for Special programs section.
Implementation Flow
Define discount: First-time %, renewal %; align with pricing-strategy, discount-marketing-strategy
Choose verification: .edu (instant) vs SheerID/UNiDAYS (broader, automated)