When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
Start a fresh conversation. Replace the highlighted placeholders.
Use display-ads to draft a display-campaign plan for [product] targeting [audience] within [budget], including creative, landing-page, UTM, and measurement requirements; do not launch or purchase anything.
Required inputs
[product]
[audience]
[budget]
User-approved starter prompt based on a pinned source version; check current skill requirements before running. Task evidence ↗
SKILL.md
name: display-adsdescription: When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.metadata: version: 1.0.1
Paid Ads: Display / Banner
Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is Display / Banner
Ad networks: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
Banner ads: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
Programmatic: Automated buying via DSPs; real-time bidding (RTB); audience targeting
Formats
Format
Use
Display banner
IAB sizes; CPM or CPC; brand, retargeting
Native
Blends with page content; higher engagement
Video pre-roll
Pre-roll on publisher video; see ctv-ads for streaming
Rich media
HTML5; expandable, interactive
Mobile interstitial
Full-screen between content
Buying Options
Option
Use
Google Display
Part of Google Ads; automated placements; retargeting
Programmatic DSP
The Trade Desk, Magnite, etc.; audience-based; scale
Direct publisher
Deal with specific site; guaranteed placement
Ad network
Network aggregates inventory; simpler than full programmatic
Metrics
Metric
Use
CPM
Cost per thousand impressions
CPC
Cost per click
CTR
Click-through rate; typically low for banners (0.1–0.5%)