Step of the analyze-performance playbook: gathers the week's numbers from tools, exports and pastes, cleans them, and writes the coverage line or switches to claims-only mode. Run analyze-performance instead; not for direct use.
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SKILL.md
name: analyze-performance-intakedescription: >- Step of the analyze-performance playbook: gathers the week's numbers from tools, exports and pastes, cleans them, and writes the coverage line or switches to claims-only mode. Run analyze-performance instead; not for direct use.version: 0.1.2
Inputs: the measurement contract (company type, referee, channel roster); tool reads (meta_read performance, social_analytics_get, ads_creative_read, video_read, campaign_read); the marketer's connectors / exports / screenshots / pastes from the one input message.
Do:
Start from the minimum useful read (contract §4) and tick the rest against the roster; big pasted exports are totalled in code when a code tool exists; with none, never totalled by eye — ask for the summary report and mark the referee not measured until it arrives (contract §4); never echoed. Then: what arrived, what didn't ("not checked this week" — no mid-run asks).
Hygiene: strip test, wholesale, staff orders and subscription renewals from new revenue; net refunds; align timezone and currency; note discount depth.
Maturity: compare this week as first reported with last week as first reported; show last week restated separately. Exports are the week's source; meta_read identifies Goose ads and cross-checks — de-duplicate by ad id.
3b. Save the input summary to reports/performance/inputs/<YYYY-MM-DD>.md for run-paid-campaigns to reuse.
Coverage line: per channel — truth / claimed / not measured / not used; share of Meta spend seen in detail.
The type's referee missing (or no total spend) → claims-only mode (labels, no MER, calls capped at first look, first-line notice).
Output: a clean dataset per channel with labels, the coverage line, and the list of asks for next week.
analyze-performance-intake by gooseworks-ai · The Skill Leaderboard