customer-research

Plans, runs, and synthesizes customer research — interviews, surveys, win-loss analysis, and message testing — into findings that change decisions. Use this when the customer is being guessed at, before positioning or a major launch, when churn or conversion has an unexplained cause, or when a team is arguing from anecdotes. Also use to turn raw interview notes into usable findings.

Try your first task

Synthesize a small set of customer interviews

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Use the customer-research skill to synthesize these interview notes for the stated decision. For each supported finding, report the claim, how many independent participants expressed it, one verbatim quote, and what decision would change if it is true. Clearly separate what participants said, what they did, and what you inferred. Do not treat a single interview as a general finding.

Required inputs

Decision the research must inform
Raw interview notes or transcripts
Any relevant participant or segment labels

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