Traction scoreGitHub stars can be faked, so popularity alone can be misleading. Traction Score looks for broader signs of recent attention, adoption, and active maintenance.
This collection provides targeted guidance for app marketers managing visibility on the Apple App Store and Google Play Store. It focuses on the iterative process of refining product page elements to increase user acquisition.
WHO IT'S FOR
App marketers
optimizing app store metadata and conversion rates
Android app developers
optimizing Google Play Store listings and keywords
Growth engineers
interpreting app analytics and tracking KPIs
Indie app developers
managing end-to-end App Store Optimization workflows
Compatible AgentsThe repository documents support for these agents. The skills may also work with other agents that can load SKILL.md files, but they may need some setup or small changes.
Installs: The ASO & App Marketing Skills repository added at .agents/aso-skills; the listed paths are a bounded selection. · Agent Skills-compatible tools
Before you start
A tool that supports the Agent Skills standard.
Run from: The target project's Git repository.
Run this command in a terminal within the target project's Git repository to add the documented skills submodule.
Be ready to provide app name, platform, category, pricing model, and app IDs if available.
Provide audience, differentiator, competitors, goals, budget, constraints, and target markets when asked.
Use the app-marketing-context skill to help me create app-marketing-context.md. Check for an existing document first, then ask me for missing details about my app, audience, competitors, goals, resources, and markets. Save the completed brief in the project root and summarize its strengths, gaps, and recommended next skills.
Three to five seed keywords describing the app's core function.
Your goal: downloads, revenue, or brand awareness.
Existing app-marketing-context.md, if available.
Use the keyword-research skill to find five priority App Store keywords for my app. Ask for my App ID, target country, three to five seed keywords, and growth goal, and read app-marketing-context.md if available. Expand and evaluate candidates, then give me a compact table of the top five with volume, difficulty, relevance, opportunity score, and current rank where available.
Your App Store App ID for reviewing current screenshots.
Your target audience and top three features.
Whether you have a designer or need DIY guidance.
Existing app-marketing-context.md, if available.
Use the screenshot-optimization skill to plan my first three App Store screenshots. Ask for my App ID, target audience, top three features, and whether I have a designer. Read app-marketing-context.md if available. Propose a hook for slot one and core-value screenshots for slots two and three, with a benefit headline, caption, app screen, layout, and key visual element for each.
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