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marketing-skills

Use when looking for which of the 44 marketing skills fits a task. Lists them by pod and routes to one; does no marketing work itself.

Published by alirezarezvani ↗alirezarezvani/claude-skills

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SKILL.md

name: "marketing-skills"description: "Use when looking for which of the 44 marketing skills fits a task. Lists them by pod and routes to one; does no marketing work itself."license: MITmetadata:   version: 2.10.3  author: Alireza Rezvani  tags:     - marketing    - router    - index  agents:     - claude-code    - codex-cli    - openclaw

Marketing Skills — Directory + Router

This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.

Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.

Start Here

First run ever? Use skills/marketing-context/ to create .claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape.
Know your task? Find it in the route table below and load only that skill's SKILL.md.
Ambiguous request? Load skills/marketing-ops/ — its routing matrix maps phrasings to skills.

Route Table

All paths are relative to marketing-skill/.

Foundation + Ops

Task	Skill
Capture brand/product context (run first)	`skills/marketing-context/`
Route a request, plan campaigns, pick channels	`skills/marketing-ops/`
Demand gen programs, funnel + CRM ops	`skills/marketing-demand-acquisition/`
Positioning, ICP, product marketing strategy	`skills/marketing-strategy-pmm/`
Brand voice/visual consistency audits	`skills/brand-guidelines/`

Content

Task	Skill
Write blog posts, articles, guides	`skills/content-production/`
Plan what content to create	`skills/content-strategy/`
Edit copy (Seven Sweeps)	`skills/copy-editing/`
Fix AI-sounding content	`skills/content-humanizer/`
Landing/sales page copy	`skills/copywriting/`
Headlines, hooks, idea generation	`skills/marketing-ideas/`
Persuasion frameworks, mental models	`skills/marketing-psychology/`

SEO + AEO

Task	Skill
Traditional SEO audit	`skills/seo-audit/`
AI search citations (ChatGPT, Perplexity, AI Overviews)	`skills/aeo/`
Programmatic SEO at scale	`skills/programmatic-seo/`
Structured data / schema.org	`skills/schema-markup/`
Site structure, internal linking	`skills/site-architecture/`

CRO (conversion)

Task	Skill
Landing/marketing page conversion	`skills/page-cro/`
Forms	`skills/form-cro/`
Signup flow	`skills/signup-flow-cro/`
Onboarding/activation	`skills/onboarding-cro/`
Popups/modals	`skills/popup-cro/`
Paywall/upgrade screens	`skills/paywall-upgrade-cro/`
A/B test design + sample size	`skills/ab-test-setup/`

Channels

Task	Skill
Email sequences/drips	`skills/email-sequence/`
Cold outbound email	`skills/cold-email/`
Paid ads (Google/Meta/LinkedIn)	`skills/paid-ads/`
Ad creative + copy	`skills/ad-creative/`
Social calendar + management	`skills/social-media-manager/`
Platform-native social posts	`skills/social-content/`
X/Twitter growth	`skills/x-twitter-growth/`
YouTube (data + strategy)	`skills/youtube-full/`
Video content strategy	`video-content-strategist/` (sibling folder, own plugin)
Webinars (funnel math)	`skills/webinar-marketing/`
App Store / Play Store (ASO)	`skills/app-store-optimization/`

Growth

Task	Skill
Launches (PH, HN, etc.)	`skills/launch-strategy/`
Pricing + packaging	`skills/pricing-strategy/`
Referral programs	`skills/referral-program/`
Free tools as acquisition	`skills/free-tool-strategy/`
Churn prevention	`skills/churn-prevention/`

Intelligence + Sales Enablement

Task	Skill
Campaign performance, attribution	`skills/campaign-analytics/`
Tracking plans, UTM, GA4 key events	`skills/analytics-tracking/`
Social account analysis	`skills/social-media-analyzer/`
Competitor/alternatives pages	`skills/competitor-alternatives/`
LLM prompt templates + governance for marketing teams	`skills/prompt-engineer-toolkit/`

Python Tools

Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:

python3 skills/<skill>/scripts/<tool>.py --help

All 59 scripts are stdlib-only; most run a demo with no args.

Rules

Load ONE specialist skill per task — never bulk-load.
If .claude/product-marketing-context.md exists, read it before any marketing task.
content-creator is deprecated — use skills/content-production/.
Don't pip-install anything for these tools.