saas-churn-analysis

SaaS churn and retention analysis: cohort-based churn rates, retention curves, revenue churn vs logo churn, at-risk customer identification, expansion vs contraction MRR, churn recovery playbooks, and net revenue retention (NRR) benchmarking. Produces investor-ready retention charts and actionable recovery plans. Use when: analyzing why customers are churning, building cohort retention tables, calculating NRR/GRR, identifying at-risk accounts before they cancel, or presenting retention data to investors/board. NOT for: executing churn recovery outreach (use CRM/email tools), real-time subscrip