Last commit on July 1, 2026·Created on June 11, 2026
heliocosta-dev/revenue-centric-design
“Names the lever before the A/B test runs.”
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Revenue-Centric Design turns 101 principles from a veteran product designer into a reference playbook for SaaS and startup products. It helps product designers, growth teams, and founders apply conversion research, behavioral science, and pricing psychology with named mechanisms and evidence. Instead of relying on intuition, users can point to the decoy effect, the Zeigarnik effect, or the peak-end rule when shaping landing pages, onboarding flows, pricing, retention, and feature decisions.
WHO IT'S FOR
SaaS Product Designers
apply conversion and behavioral-science principles