Traction scoreGitHub stars can be faked, so popularity alone can be misleading. Traction Score looks for broader signs of recent attention, adoption, and active maintenance.
This collection provides early-stage founders with structured methods for building lead generation systems. It applies the Core Four framework—warm outreach, content, cold outreach, and paid ads—to help users design high-converting offers and stabilize lead flow.
The skills focus on the mathematical side of growth, covering LTGP:CAC calculations and channel selection based on revenue stage to make scaling advertising more predictable.
WHO IT'S FOR
Early-stage founders
designing customer acquisition and lead systems
Growth marketers
scaling advertising and optimizing conversion rates
Compatible AgentsThe repository documents support for these agents. The skills may also work with other agents that can load SKILL.md files, but they may need some setup or small changes.
Installs: Complete Founder Playbook bundle—15 book-derived skills plus the diagnose meta-skill—symlinked into Claude's skills directory · Claude Code
Before you start
Run from: The parent directory in which the founder-playbook directory will be cloned
In a terminal, run the complete documented block from the directory where you want the founder-playbook repository created. It clones the repository and symlinks every skill directory into ~/.claude/skills.
# Clone the repo
git clone https://github.com/getagentseal/founder-playbook.git
# Symlink into Claude's skills directory
for skill in founder-playbook/*/SKILL.md; do
dir=$(dirname "$skill")
name=$(basename "$dir")
ln -sfn "$(pwd)/$dir" ~/.claude/skills/$name
done
Installs: Any relevant skill from the complete Founder Playbook bundle of 15 book-derived skills plus the diagnose meta-skill, supplied to the conversation as reference context · ChatGPT, Gemini, any LLM
Open the relevant SKILL.md file and manually paste its contents into the LLM conversation as context.
For deeper detail when needed, also manually paste the relevant supporting file, such as frameworks.md, cases.md, or examples.md.
Use the diagnose skill. Given [a short description of the startup], [what customers currently do], [recent traction or conversion evidence], and [the problems I am seeing], identify the most likely one of the five failure modes, explain the evidence briefly, and recommend the single next Founder Playbook skill to use. Ask only for essential missing information.
Use the mom-test skill. I am interviewing [customer segment] about [problem area]. Draft five questions focused on their specific past behavior, plus one follow-up for handling compliments, one for vague generalizations, and one for uncovering the motivation behind a feature request. Do not pitch my idea.
Use the storybrand skill. Review [current homepage headline and subheadline] for [product or service], serving [target customer] with [main problem and desired outcome]. Draft one clearer headline and subheadline that position the customer as the hero and the brand as the guide, then briefly explain what confusion they remove.
Claude
Cursor
Gemini CLI
Copilot
Windsurf
Cline